According to LivePerson’s survey, 64% of people approve of businesses using information they shared directly in messaging conversations to improve their customer experience. The good news is this is possible, and desirable for customers. Far better to enter it once and once only. Too many times, customers are asked to re-introduce themselves to a brand again and again at multiple touchpoints, having to enter the same basic information (name, address, payment details) more times than is necessary. Technology has greatly streamlined the user experience, but often you wouldn’t know it. So how do you use messenger marketing to create more engaging, rewarding conversations with your customers? Integrate Viber Business Messages with your CRM for personalized connection with your customers 65% of customers feel more positive towards brands that allow two-way messaging, while three out of four consumers get frustrated when they can’t respond after receiving an automated text message from a brand. These are convenient (customers already have them installed on their devices) and conversational (some of them - also for brands), and provide a direct, personal engagement between you and your customers. One key way to improve your company’s customer experience is through the use of messaging apps. Why is that such an important measure? Because good customer experiences mean repeat business, which is the lifeblood of any brand. Now more than two-thirds of companies compete primarily based on customer experience. When it comes to gauging a business’ success, sales is no longer the key metric.
Messenger marketing: turning conversations into conversions
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